Caption presets vs full brand templates

Written By Michael

Last updated 30 days ago

Caption presets and full brand templates solve different jobs in your Content OS. Knowing the difference saves time and keeps exports consistent when you scale from five clips a week to fifty.

Caption presets

Presets control subtitle look only: font, size, color, stroke, animation, and placement. Use them when the clip already has the right layout but you want a new caption style quickly. Great for A/B testing hook formatting on the same cut.

Brand templates

Full templates bundle captions plus logos, backgrounds, overlays, and default aspect settings. Pick one when you start a new long-to-short video project to style every generated clip the same way. Best for repeatable shows, client deliverables, and enforced team standards.

When to use which

Start with a brand template for production batches. Switch caption presets inside the editor when you need a one-off variation without changing logo rules or background colors.

Combining both

Pick a brand template during Generate clips setup, then tweak caption preset on a hero clip in the editor. Save an updated template if the tweak should become the new default for the next generate-clips run.